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How to use LinkedIn in business and its potential?   LinkedIn is the world's largest professional network, with over 690 million people connected. This means the ability to connect with people who, unlike other social networks, are in a professional mindset.   According to Hubspot, LinkedIn is 277% more effective in generating leads than Facebook

“Is auditing useful?” or “Auditing: its noble reason for being”   Under this title were exposed in the last National Congress organized by the Order of Chartered Accountants (OROC), some reflections, insufficient, of course, but also perhaps overflowing, of topics already addressed previously.     What role and utility does the auditor have in the

WHICH METHODS TO DISCOVER PATTERNS IN TEMPORAL DATABASES?   Data mining processes allow us to find methods for discovering discriminatory patterns in temporal databases. There are several cases and situations where this is particularly relevant and applicable. The Contrast Set Mining is based on discovering interesting patterns contrasting two or more groups, where each pattern

TALENT MANAGEMENT: IN PORTUGAL AND IN THE WORLD After a few years of working in human resources consulting, we realized that managing people is something that can be done transversally in different countries.   After working in 3 very different contexts (Mozambique, Hong Kong and Myanmar), I consolidated my perception. In general, companies, at an

Sustainable investment: with emotion or reason? Making large investments usually requires a somewhat rigorous analysis of the costs and benefits. In the medium to long term and high sustainability demanding contexts, the balance between emotion and reason gains a special place when making decisions.   From the moment the land was bought, in 2010, to

7 TIPS FOR TELLING STORIES THAT SELL The importance of providing the best experiences to our followers and potential buyers is being more valued each day.   That is why I will give you 7 tips to tell stories that sell. Because it is important to remember that although our content might be amazing, epic

Are you easily influenced? The new digital influencers.   According to Influencyme, the digital influencer is a person that has an above average impact on a group of people – small, big or even a niche. He or she is capable of gathering a loyal audience, influencing their opinions and actions. Their followers’ decision making

The Utilization of Analytic Tools in Decision-Making! The number of companies that are adopting business intelligence (BI) is increasing as it is an indispensable tool for the management of information and decision support. In an increasingly volatile and complex world, it is imperative for companies to have certain tools and the correct information that is

Develop a Customer Service Culture with Quality! Throughout my professional career, I was able to understand how critical to the success of an organization is our technical and relational competence in customer service.   The way we ensure the provision of a quality service and reference in our relationship with customers is an added value